This museum is operated by the Intentional Creativity Foundation, a 501c3 founded in 2015. It is guided by the Board and the Intentional Creativity Guild consisting of over 400 teachers worldwide who are trained and certified in the Intentional Creativity Method. The method brings a focus on the philosophy, the how and why, as well as the impact and influence creating with mindfulness can, and does have, on our lives. While we believe creating is for everyone, our vision is to make creativity accessible and to educate about the importance of creativity in the development of the human being.


Our Co-Founder Shiloh Sophia McCloud has been working in the arts and education field since 1994. She teamed up with her partner in business and in life, Jonathan McCloud to combine online education, as well as travel and cuisine to the collection of offerings. Together the two founded Mothership Inc. in 2016 and the Intentional Creativity Foundation in 2017, a 501c3. MUSEA is the over-arching brand  for their collective projects and communities.

Shiloh & Jonathan, Italy 2018


We are a living museum and community curating Intentional Creativity and conscious culture. The ethos for our work has been in existence since the first time an early human made a mark to tell a story on a cave wall. This was a communication through image that became a one-to-many story through which we learn about who we were as early humans. Archaeologically, we can also look for clues into who we are becoming.

Australia, Gwion Gwion (Tassel Bradshaw), Left. Native America, Escalante Utah, Right

Our focus on creativity and culture is summoned from the deepest heart within our community to serve the planet and all beings into the future. Our unique part is to steward the contemporary creative and symbolic arts as part of the story we are telling about who we are as a people at this time. Artists and writers have always been the storytellers of each epoch – shaping how the story is told, what parts, and in what way.


Shiloh Sophia Witness Tree San Diego CA

We feel it is time to tell a new story. Yet that story is intricately woven with stories of artists of the past. Especially as it relates to Intentional Creativity. All creative acts are intentional one way or another. With the advent of industrialization we lost the capacity to impact each creation with care for sustainability, beauty or impact. In earlier times our limitation of travel, time, resources and production automatically impacted our capacity to mass produce. While we call what we have done, progress, the impact on the environment, climate, living cultures and creatures has been devastating.

These photos are from a New Zealand Grove of Intention Tree Project in 2019, created by Intentional Creativity Teachers Rosie Mac (left) and Kerry Lee (right). This took place right around the time of the devastating shooting in Christchurch. Given the tragedy, the artists added white thumbprints to The Connection Tree representing each person who lost their life. While this was a very challenging project given the circumstances, such as graffiti following the shootings, they pulled through to support the community in need of a place to gather and hopefully feel some solace and refuge from all that was happening.

A move towards greater intention creates consciousness because the one creating considers all aspects of their creation. When a creative chooses to bring an idea into form, a quantum collapse from concept to matter is realized. Matter, coalesced in form, is the result. However, as it unfolds, the considerations which happen automatically are inherent within the act of creation. Experience, process, context, function, resources, impact, timing, renewability, workforce, materials, longevity and aesthetics, to name a few.  Without an artist even being aware of it, a myriad of choices are flowing through impacting the design. All of this is impacted by a form of intention. Someone could make a house, a bomb, a garden or a painting and all of these features of implementation during the creative process are considered to varying degrees.

What happens when the one creating chooses to be truly intentional, with an intent to uplift, to bless, to further, to nurture, to heal, to honor, to preserve? At the very level of particles, we know that the “matter” cannot NOT be impacted. When the creative is aware of this phenomenon, the capacity to implement this kind of focus/energy is able to be consciousnessly amplified. For example, many ancient cultures participated in the making of various forms of talismans. Talisman comes from the Greek, Telo, meaning to consecrate. Whether that was in the form of a jewelry or a bowl, or a tool, the maker was in essence ‘consecrating’ the item with their mind, heart and body. Physicists agree that these objects de’ art contain a charge, registered by the field. And in the case of a museum, or often visited site, a certain painting, sculpture or physical location could be ‘charged up’ energetically in the field, impacting the environment and the visitors and the quality of both. All of the senses, from scent to sight register the experience, and especially if one is open and even attuned to it. Our work will seek to illuminate what the field of science is acknowledging, what culture has always known, that HOW we create something might matter more, or just as much, as WHAT gets created.

Shiloh Sophia demonstrating the Black Madonna during 2016 retreat

Imagine hearing your favorite piece of music and how it makes you feel. Recall an early childhood scent, and what image it conjures. Think about the last time you were presented food and the difference between smears and disorder on the plate, or a presentation curated with love. It is not a mystery that human beings by and large, prefer something curated with mindfulness from the maker – although all may not have the luxury of this experience or even the conscious awareness to prefer it. Movements like fair trade, green, farm to table, sustainability, etc. are all nods to this reality. In our work we are bringing awareness of, and an invitation to practice through intention. As well as the call for all beings to begin to understand, and wield their creative capacities in activism, self care, as well as leisure and well being.

Ancient art has been used to learn about our ancestors, and who they were, yet focus on the artists themselves, as storytellers have been less illuminated. This poses several challenges, in that we are looking at the creation, instead of the creative. Who was the person that created that first star map, or placed those thirteen dots, or placed their hands upon the wall? And what was it they, personally, were trying to communicate, what did they want us to know? Too often dominant culture has shaped those meanings to their own ends, and then, a different story gets told. We may never know the real story, but when stories arise in image that tell a different story than the one being promoted in popular culture, it gives us cause to thoughtfully look back. Specifically regarding women, we have learned that features attributed to men actually were shared by women, the art tells us something different than the dominant stories.  Our focus is not to go back and point out every incident where a different story is being told, our historical focus will be brought into light through specific shows and artists who work with historical material as it relates to their personal creations.

“Mother and Child” Lenore Thomas Straus

We are choosing to uplift, celebrate, and preserve the living arts practiced by artists and creatives who have within their scope a desire to serve, contribute, transform and offer healing. Our concepts are focused on the lives of artists, the contexts in which they create, the culture, their activism, their responses, their intentions and literally their lifestyles. Who they were, where they lived, why they did what they did, and what is the story being told about them by them, or by us if they are no longer living.

Intentional Creativity has been practiced by all beings of all epochs. We are choosing to name and claim ‘intention’ as a distinct function of mindfulness in regards to what we create. Intention initiates action, as well as the quantum reality of how the creative impacts the creation, and in turn, how that creation impacts the one creating. Then how a potential viewer may be personally impacted through their engagement with the work. In our research we also explore how the quantum mechanics impact the creation, the creative and the world at large. The sciences that point to the tipping point, the ripple or the butterfly effect, let us know that indeed we are all connected. Our work is an invitation to connection to what we make at a conscious level.

We will have shows both digitally, as well as in person exhibits at the global level. We currently have locations in Australia, United States, Mexico and Denmark that are featuring aspects of Intentional Creativity collection and educational curriculum.


Apothecary Workshop 2018, Sydney Australia

We celebrate our membership of creatives through featuring their work and creating specialized interactive exhibits.

We provide education to our membership base of visitors through inviting them to engage with and learn about Intentional Creativity.

We have a desire to preserve the future of humanity by honoring and learning from the ancestors, and those living, who practice arts intentionally, throughout all history.

We believe that creativity is a basic human right and seek to provide access to that right to the general public through digital archives, available both for free and by subscription.

Intentional Creativity Teacher Amanda Abreu’s 2 year old daughter (left) and 5 year old son (right)

We illuminate and make the distinction that all beings are creative, having nothing to do with talent. Talent is in itself, the capacity to execute adeptly in one’s craft. However, creativity is distinct from being able to do something well, it is inherent in the act of creating.

Our research, with tens of thousands of those who have participated in Intentional Creativity, speaks multiple benefits: physical, mental, spiritual, increased resilience, trauma recovery, and illumination of conscious awareness and understanding.

We are currently seeking partnerships, internships and collaborations to continue our work into the future.


Painting. Music. Language. Cuisine. Culture. Architecture. Poetry. Theater. Pottery. Drawing. Sculpting. Dance. All mediums, when made with a sacred intent, tell a story. A story of the artist, and the time they were living in, as well as what they wanted us to know about who we were as a people at that point in history.

Our museum has chosen this framework for ‘viewing’ art making in development for over 25 years through research with thousands and thousands of participants about the impact of creation on our lives, past, present and future. We have occupied a physical campus for over fifteen years, and prior to that art galleries for ten years, all in all, featuring hundreds of artists. We have over 200 teachers trained in Intentional Creativity around the world, offering it to kindergarteners, veterans, people in the corporate world, the prison system, social services, foster care, hospitals, therapy, and so much more.

Color of Woman Graduation Ceremony, 2016 Healdsburg California

Color of Woman Graduation Ceremony 2018, Maui Hawaii

The Intentional Creativity Foundation preserves and illuminates an enduring legacy in mindful art making. We provide education, research & community building, focused on creating with intention. Our field of practice and study, Intentional Creativity, is an emergent discipline combining creativity with mindfulness. Our project is piloted by the global Intentional Creativity Guild.

Creating with intentional symbolism to communicate and tell story is ancient and pervasive the world over.  From the Red Hand Cave paintings of Aboriginal peoples of Australia, the Japanese Tea Ceremony, Egyptian glyph and myths, Russian icons coded with story and symbol, Shaman drums painted with personal medicine, sacred theater in Ancient Greece, Black Madonna rituals like the Sous Terre in Chartres Cathedral, skin story tattoos of the Hawaiian Islands, Native American beadwork, baskets and garments, Taize Musical Worship from France, African dances for birth and death, to the modern movement of intuitive art being globally practiced – the references are truly ever-present and endless and in every culture in the world. The common red thread of telling stories across cultures weaves us together.

Color of Woman Muse Gathering 2017

Our approach to this framework of studying and creating intentional art originated in the late part of the 1930’s and continues today as a discipline in the creative arts practiced by thousands of people per month, with a reach of over ten thousand people over the past ten years through online and in person gatherings. For the past 25 years, a focus group has been developing and studying innovative ways to bring intentional art making to life and to make it accessible to everyone – not just those who demonstrate skills in artistry. “We don’t think art is something just for those who are gifted or creative, but is a way for all beings to access their own stories, ideas, beliefs and healing pathways.” says, Shiloh Sophia, one of the Founders of the Intentional Creativity Foundation.




93% said they experience creativity as a mindfulness practice

89% said they include creativity as a part of their spiritual practice

89% felt a sense of connection with the Divine (as they define it)

86% felt that their creative practice positively impacted those closest to them

92% feel that creativity influences their compassion for themselves

90% said they experienced compassion for others near them through creativity

83% experienced compassion for others they did not know through stories they heard

80% said they would suggest creative process to others who experience depression


87% consider themselves self expressed as compared to before they were creating

86% said they have experienced breakthroughs and aha’s during painting

77% said they choose painting specifically to work through a chosen breakthrough

90% said they have experienced a shift in their default thinking

88% said they experienced a shift in their personal story through creating with intention

89% said they bring insights into their life discovered while painting

85% said they experienced an expanded sense of self

79% noticed an ease of physical symptoms while creating

93% experience creating as a relief/break that benefits their overall well being

90% have experienced a shift in recurring emotional pain through creative process

90% said that creativity helped them maintain a healthy outlook



“We stand firm in our commitment to protect and promote the right to freedom of expression, including artistic and creative expression. In addition to being an integral part of the protected human right to freedom of expression, artistic and creative expression is critical to the human spirit, the development of vibrant cultures, and the functioning of democratic societies. Artistic expression connects us all, transcending borders and barriers.”

The Human Rights Commission in Geneva, along with 57 member states affirms Right to Freedom of Expression Including Creative and Artistic Expression in September 2015.

IMG_8115We are exploring the field of Intentional Creativity and the impact it has had and can have in the lives of those who work with this Intentional Creativity. We define Intentional Creativity simply as: creating with mindfulness. As part of the IC process, we created, see what emerges and make observations about it for self reflection. Our hope is to demonstrate the power of this approach to healing, trauma and the capacity to bring empowerment to our lives. With our research we hope to inspire individuals and organizations to bring creativity into their teaching models – and to demonstrate that this kind of creating is not specific to those who are skilled or artistically inclined, but can be used as a tool by anyone to bring a shift in their story.

Self expression is a basic human right – which is the power of each person to have the tools to be able to share and articulate their ideas, dreams and visions in form. Creating form, and witnessing what is created can be a haptic feedback teaching tool for individuals to learn more about themselves, how they are feeling, and how to shift into a potential new state through conscious choice. Our hope is that this method can become a practiced approach to empowerment for women and girls towards the goals we are working towards together, the Sustainable Development Goals SDG30 as part of the ongoing work with CSW.

The founder of Intentional Creativity Foundation, Shiloh Sophia McCloud says:

DSC_6898“Intentional Creativity as an approach to creating art has the capacity to catalyze consciousness. In the act of creating, we voyage on a personal journey towards something, often hidden, within our psyches. We begin with an intention, which creates a structure in which the work can be channeled. For example, a trauma that won’t heal. Then, we create, and notice what arises. This arising creates an opening within us, that was once a darkened space. We can see what we did not see before in a new light. This creates the capacity for a shift in story, and new choices arise that were previously hidden from view.”

  • Intentional Creativity can be used to heal and transform our stories.
  • Catalyze our stuck stories into stories of possibility
  • Transform stories of trauma into tools for empowerment
  • Show what is hidden that is ready to be revealed
  • Provide a tool for looking inward for our own information
  • Grants access to a new way of working with PTSD
  • Integrate right and left brain for maximum access to thought
  • Inspire action through liberating stuck energy
  • Bring movement into the body and the field of space around the body
  • Illuminate the gifts of the individual and provide image and language
  • Move ideas into actions by providing clarity
  • The creation itself, becomes a witness to what is possible.
  • Increase self awareness and intuition
  • Create connection in creativity community


Sue Hoya Sellars and Shiloh Sophia working on Mother Teresa painting; a class offered in the Hoya-Straus Library.


Giving Dreams Wings: A Message from Creator Shiloh Sophia

Dear Patron and Supporter of Intentional Creativity,

Greetings from my visionary heart to yours. I am so grateful for the future that we are dreaming into being! I hope this message finds you well and closely connected with those who matter to you in such curious times as these!

Given your connection with our community of working artists and people who know the power of Intentional Creativity, I want to share with you a groundbreaking project the community is working on to give wings to the dreams of our women artists and entrepreneurs – the Hummingbird & Raven Fund – Support for Women Working Artists.

A healthy culture requires a constant infusion of art, as well as the ability to resource and focus on working women artists. This matters because women are historically underrepresented in the art world, which means our voices continue to be silenced. Women need and want to be the ones to give voice and image to our own media, symbolism and representation within culture, We want to tell a different story than that which is told within the dominant culture, which often misrepresents, diminishes or excludes women, children and the earth. Instead of waiting for women to be granted equity and equality in the art world and museum circuits, we are choosing to CREATE the museum education and audience, directed by and for us.

In the work of Intentional Creativity, we are changing the dynamic of women artists in real-time by providing revolutionary education and experiences to thousands of women every month. In May of 2020 alone, we provided free creative education to over 4,000 women.

You may know that I am passionate and committed to philanthropy and advocacy for working women artists. I come from a lineage of women who practiced many creative modalities, including painting, sculpting, writing, printing and sewing. I also know from personal experience how critical it is for women artists to access the funds and economic resources they need to spread their wings and get off the ground. All the women in my family – yes every single one – is a working artist, entrepreneur or educator. This provides a very strong pull to offer our greater community access to the resources we have needed and now strive to provide to those we serve.

Consistent with our ongoing vision to serve, the Hummingbird & Raven Fund has been launched today with a specific intent to provide microloans to women artist entrepreneurs who teach Intentional Creativity® globally. Through the fund, our community leaders can apply for microloans with generous long term repayment plans and low interest rates. Applications open June 1.

The creation of the fund enables us to advance an alternate economy – to harness the resources of our community in a way that results in returns for all. The fund was seeded by teachers in the community and will evolve over time, as our global story continues to unfold and change.

This vision for the Hummingbird & Raven Fund started with Elizabeth Gibbons, an artist, writer, educator and mother with three children who are all aritsts. Her vision was to see us as a community of women artists come up with a creative and intentional way to address the unprecedented time of change and challenge we are facing in 2020. Elizabeth has been an active part of the Intentional Creativity Movement since 1999. We gratefully wish to thank Elizabeth, her children and her mother, Mary Gibbons-Landor for their generosity towards Intentional Creativity and sparking this beautiful fund to further the museum, education and artists within our community.

It is so exciting to be creating an alternate economy for women! We believe we may be one of the largest well-established art movements created by women for women in the world. Our philanthropic lineage goes back 100 years, offering gifts of the spirit through generosity, resources and passing on teachings.

We invite you to participate by making a tax-deductible donation online or by mailing us a check.

Thank you in advance for your support as we vision together for an equitable future for all – one in which women’s voices are heard and we are the creators and curators of our own media!

With a Red Thread and Vision of Creating a world we love together,